Description: There is a renewed interest in enhancing buyer experiences by accommodating dynamic consumer preferences of communication for many reasons. It’s predicted that by 2031, conversational AI chatbots and virtual assistants will handle 30% of interactions that would have otherwise been handled by a human agent. According to McKinsey, organisations that use technology to revamp customer experiences can expect to increase customer satisfaction and boost conversion rates and growth by 20%. In this session, 8×8 will explore how to bring together essential information from the growing number of digital channels available and use real-time insights, diagnostic, predictive, prescriptive and cognitive data to provide enterprise intelligence that will enable you to build workflows and automate processes that optimise customer engagement and improve business efficiency. Our speakers include – Jonathan McKenzie (Sr. Contact Center Product Manager at 8×8). This event will commence with breakfast and networking from 8.30 a.m.,presentations will commence at 9.00 a.m. and the event will conclude at 11 a.m. Please note competitors to Workair & 8×8 are kindly requested not to attend this event.